Privacy policy

Rhyndaston Alpacas Privacy Policy (UK GDPR)

Last updated: January 26, 2026

1. INTRODUCTION

Rhyndaston Alpacas (“we”, “us”, “our”) operates this store and website to provide you with a curated shopping experience (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, share and protect your personal information when you:

  • visit or use our website,

  • create an account,

  • make a purchase,

  • contact us, or

  • otherwise interact with our Services.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to the extent it relates to the collection, processing and disclosure of personal information.

By using our Services, you confirm you have read and understood this Privacy Policy.

2. DATA CONTROLLER

For the purpose of applicable data protection laws, we are the data controller of your personal information.

Rhyndaston Alpacas
Little Rhyndaston, Hayscastle, Haverfordwest, Pembrokeshire, SA62 5PT, UK
Email: info@rhyndastonalpacas.co.uk

3. PERSONAL INFORMATION WE COLLECT

We may collect or process the following personal information depending on how you interact with our Services:

Contact details
Name, email address, postal address, phone number.

Account information
Username, password, preferences and settings.

Transaction details
Items viewed, added to cart, purchased, returned, exchanged, or cancelled, and order history.

Financial information
Payment card information, transaction details and payment confirmation.

Communications
Customer service enquiries, reviews, messages and other communications.

Device and usage data
IP address, browser type, device identifiers, and activity on our website.

4. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information from the following sources:

  • Directly from you (when you place an order, create an account, or contact us)

  • Automatically (through cookies and tracking technologies)

  • From service providers (e.g., payment processors, shipping partners)

  • From third parties (e.g., marketing partners or analytics providers)

5. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

5.1 Providing and managing our Services

To process orders, deliver goods, manage your account, provide customer support, handle returns and refunds, and maintain service quality.

5.2 Personalisation and improvement

To personalise your shopping experience, recommend products, improve our Services and analyse user behaviour.

5.3 Marketing and advertising

To send promotional emails, newsletters, offers, and targeted advertisements, where permitted by law.

5.4 Security and fraud prevention

To protect our Services, detect fraud, prevent unauthorised access, and comply with legal obligations.

5.5 Legal compliance

To comply with UK law, respond to lawful requests, and enforce our policies.

6. LAWFUL BASIS FOR PROCESSING (UK GDPR)

We process your personal information based on one or more of the following legal grounds:

  • Contractual necessity (e.g., processing orders and payments)

  • Legal obligation (e.g., compliance with tax and consumer law)

  • Legitimate interests (e.g., improving Services, fraud prevention, security)

  • Consent (e.g., marketing communications, cookies where required)

7. HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your information with:

  • Shopify (our hosting platform)

  • Payment processors (to process payments)

  • Shipping providers (to deliver goods)

  • IT service providers (data storage, analytics, email services)

  • Marketing partners (to support advertising and promotional campaigns)

  • Legal authorities (if required by law or to protect our rights)

8. SHOPIFY AND THIRD-PARTY SERVICES

The Services are hosted by Shopify. Shopify may collect and process personal information about your use of the Services to provide and improve the Services.

Shopify may also use your data for its own purposes and may share it with third parties as described in Shopify’s privacy policy. For more information, please visit Shopify’s Privacy Policy and the Shopify Privacy Portal.

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:

  • operate and improve the Services

  • remember your preferences

  • provide personalised advertising

  • analyse website traffic and usage

You can manage cookies through your browser settings, but disabling cookies may affect the functionality of the Services.

10. DATA RETENTION

We retain your personal information only for as long as necessary to:

  • provide the Services,

  • comply with legal obligations,

  • resolve disputes, and

  • enforce our terms and policies.

11. YOUR RIGHTS (UK/EEA)

You may have the following rights, subject to legal limitations:

  • Access your personal information

  • Correct inaccurate or incomplete data

  • Delete your data

  • Restrict or object to processing

  • Portability (receive a copy of your data)

  • Withdraw consent at any time (where applicable)

To exercise your rights, please contact us at info@rhyndastonalpacas.co.uk.

12. CHILDREN

Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us to request deletion.

13. INTERNATIONAL DATA TRANSFERS

Your personal information may be processed outside the UK. Where this occurs, we will ensure appropriate safeguards are in place such as Standard Contractual Clauses or equivalent transfer mechanisms.

14. COMPLAINTS

If you have a complaint about our processing of your personal information, please contact us. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will post the revised policy on our website and update the “Last updated” date.

16. CONTACT US

If you have questions about this Privacy Policy or want to exercise your rights, contact us:

Email: info@rhyndastonalpacas.co.uk
Address: Little Rhyndaston, Hayscastle, Haverfordwest, Pembrokeshire, SA62 5PT, UK